Wednesday, November 10, 2010

Andrea Costantine's and Lisa Shultz's How to Bring Your Book to Life This Year

    Good morning all :) Today, I'm pleased to be hosting Andrea Costantine and Lisa Schultz as they celebrate the release of their new book, How to Bring Your Book to Life This Year: An Exploratory Guidebook on Writing and Self-Publishing.

    If you are someone who has always wanted to write a book, but hasn't for some reason, or if you are interested in self-publishing, be sure to check out their book :) They've stopped by today with a few tips on how to make the process of writing a book a bit easier.

    Can writing a book really be easy? Three So-Easy Strategies – They’re Just Silly.

    It’s hard to believe just a year ago I didn’t even have a book in the pipeline. At the time, it was just some pipe-dream. Little did I know that in less than twelve months I’d soon have two books on the market. It seems ironic since I had struggled for years to even commit to an idea for a book, but now the ideas are everywhere.

    Why was my experience so easy? What was different or was I just plain lucky? In reality it was none of those excuses that even I’d love to believe. If I happen to come across a page of luck, I’d surely share my secret formula, but it isn’t about luck at all.

    Over the course of the year, there have been three-oh-so-easy strategies that supported this stellar growth. Besides only sleeping on Sundays, and cloning myself, - teasing - these are the three things that I know can help bring your book to life too!

    Drumroll p-uh-lease!?!

    Collaboration. First, I didn’t go at it alone. Lone-ranger out – team player in! My book and business partner Lisa Shultz is my main collaborator; however, in our first book we had 47 other lovely ladies submit their chapters to us. Which made the writing process a whole-heck-of-a-lot easier. Imagine a book with your name on it and you just have to write a few chapters!? When I went to take my first stab at writing a book, I failed, I barely got started, and the whole-darn process seemed overwhelming as all get out. I quit. Here’s where luck or serendipity did come in. Lisa asked me to join her on her book project, and I said yes! Suddenly, I saw the light. If you want to do something big in your life, whether write a book or become president, you are not going to get there alone.

    Goals. I know, this sounds elementary. But they work. Goals, deadlines, and a fire under your-you-know-what are seriously the key to just getting that book written and out into the world. Trying to write a book without some looming deadline means that your book may, just may, be ready for print in 2025. Clearly define your goals and figure it out from there. When Lisa and I partnered at the end of 2009, we picked late August for our launch date. We then worked backwards and timed out every step in between. It kept us on schedule and it kept the process moving along. We always knew where we had to be and when we had to be there by. Goals, however over-emphasized in our world, are a shortcut to accomplishment.

    Accountability. If no one knows you are writing a book, or if you’ve locked up your work in a vault fearful of putting it out into the world – it’s never going to get out there. Accountability to others is one of the fastest ways to get your book done and out to market. Lisa and I checked in with each other so frequently during the writing and compilation of our books, that we never missed a beat. How are you on this? Where are you on that? How’s this coming along? What can I do to help you? Flailing along as a solo-aspiring-author is difficult, challenging, and lonely-as-the corner ice cream store in a February snowstorm. Don’t do it, do not, under any circumstances attempt to go at it alone. If you are writing a book as the sole author, it doesn’t mean that you can’t have an accountability partner, coach, friend, or mentor. Team up and you will find a pot of gold at the end of that rainbow, filled with inspiration, encouragement, and motivation.

    So really, as you can see – writing and getting two books complete in one year isn’t all that hard if you abide by these oh-so-easy-strategies. Don’t wait to get your book done. Get your book done this year!

    And if you are ready to take the leap and write your book this year, then check out Andrea Costantine and Lisa Shultz’s latest book  HERE.

    Grab your copy today and receive two months accountability and writing support in their monthly mentoring group and other bonuses valued at $150.

    For more information on Andrea and Lisa, you can visit their website HERE

    Congrats on the book ladies!

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Andrea Costantine's and Lisa Shultz's How to Bring Your Book to Life This Year


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